Advertising

Media & Entertainment

published topics: 92

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Vote it! Has the current advertising trend of naming competitors been proven successful? Why or why not?

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Vote it! Should advertising copy be oriented toward persuading the listener or reader, or should it be aimed only to inform? What are the ethical issues involved?

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Vote it! How does print copywriting differ from broadcast copywriting? What are the advantages and disadvantages of each?

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Vote it! The first magazine advertisements

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Vote it! How the Pure Food and Drug Act (1906) changed American advertising

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Vote it! How consumers can fight back against misleading, deceptive, or fraudulent advertising

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Vote it! From magazines or newspapers, select a variety of advertisements which seem to be unethical or misleading. After thoughtful analysis, discuss the ads in terms of their source, audience objectives, and basic truth

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Vote it! An advertising executive said, "Consumers read ads, not creative strategies." What are the implications of this quotation?

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Vote it! The mail-order catalog business in America, past and present

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Vote it! Political advertising is demeaning both to the office and to the candidate. What are the issues involved in this statement? Are there two sides to the question?

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